About Us

Think about it. A good coach considers her athlete’s goals and creates a training regimen to match. The regimen is more than just practice time in the field or on the court. It considers nutrition, strength training, recuperation and more. When these pieces align, the athlete’s performance increases.

The same is true for a business. Operations, or how work gets done, must align with values; the heart behind why an organization exists. Without this connection, there is a constant battle at play and typically, operations win out over values. After all, operations bring in the money.

We disagree. When you shift the paradigm and realize just how influential values are, you will experience exponential growth and success. Our services bring operations and values into alignment so you can stop putting out fires and instead, enjoy the peace that comes from a stronger, thriving, healthy business.

Owner Elizabeth McJimsey Souder has worked with some of Kansas City’s leading organizations. As a corporate attorney, she witnessed and experienced the relationship between an organization’s health and alignment and its success. As a collegiate and lifelong athlete, the relationship between health and performance was obvious. The challenge was translating what she knew to be true as an athlete and an attorney into a context that impacts organizations. The result led to the realization that radical adherence to core values guides and informs every action and decision of a healthy and successful organization.

Elizabeth created What’s Next Biz to help all business owners understand this. Are you ready? Do you want your business to operate in unison with its values, but you just don’t know how to do it?

Give us a call today to learn more about organizational health and how together, it can be a reality.